Zambrero, the popular Mexican food chain founded by Dr Sam Prince in 2005, has become one of Australia’s most successful brand stories. What began as a single restaurant in Canberra, launched with just $16,000 of Prince’s savings while he was still a medical student, has grown into a global powerhouse with more than 300 locations across Australia, New Zealand, Ireland and the United States.

The brand’s growth has been driven by a simple yet effective formula: fresh, nutritious Mexican food served quickly and at an accessible price point. Equally important has been the company’s ability to build a strong identity.

Zambrero doesn’t just sell burritos and bowls; it markets itself as a brand with purpose.

Its Plate 4 Plate initiative, which donates a meal to someone in need for every burrito or bowl purchased, has resulted in hundreds of millions of meals distributed globally. This social impact has created a powerful emotional connection with consumers, reinforcing loyalty and positioning Zambrero as more than just another quick-service retail chain.

From a business perspective, Zambrero’s streamlined operations and distinctive branding have enabled consistent replication across multiple markets. The model is efficient to run, relatively simple to staff, and adaptable to various locations, from high-street retail strips to suburban neighbourhood centres. The company’s success in expanding internationally is testament to its resilience and scalability.

The rise of Zambrero offers a clear lesson: tenants like this represent security and growth. In a retail environment where traditional categories such as fashion have been disrupted by e-commerce, food and beverage tenants remain essential anchors.

Fast-casual operators, particularly those backed by strong franchise systems, attract steady daily traffic and generate repeat business, characteristics that underpin stable rental income and reduce vacancy risk.

Zambrero brings further advantages. Its ethical positioning and health-focused menu align with evolving consumer expectations, strengthening long-term relevance. Brands that resonate across demographics are far less vulnerable to economic cycles, meaning landlords can expect greater resilience through downturns. This translates into reliable occupancy, potential rental growth, and stronger asset values.

The broader trend is clear: investors are increasingly targeting resilient, values-driven food operators as cornerstone tenants in their retail portfolios. Zambrero’s success highlights why these businesses not only drive footfall but also create the kind of sticky customer loyalty that underpins strong trading performance. That performance, in turn, supports the long-term viability of the lease.

Delivering both profit and purpose, Zambrero illustrates how the right operator can elevate a property’s value. For investors, securing tenants of this calibre is about more than filling space, it’s about future-proofing their portfolios for years to come.

P180 Edition | Portfolio Magazine