Four Specialised Pathways for Investment Excellence. Introducing the Private Wealth Series.
For more than 50 years, our highly successful Portfolio auctions have been the gold standard in Australian commercial property investment.
Generation after generation of investors has discovered their first tenanted building, expanded their holdings, or divested legacy assets through these campaigns.
The methodology works. The results speak for themselves. The trust in this platform runs deep.
The market has evolved, as have the expectations of our clients. The CBRE Private Wealth Series is our considered response, bringing greater precision to the way capital is placed.
A $2 million suburban retail investment and a $35 million Collins Street office tower both deserve excellence, but they don’t require identical treatment. A residential development site appeals to an entirely different buyer than a cash-flowing industrial asset. And some vendors prize discretion above all else, while others thrive on competitive auction tension.
The CBRE Private Wealth Series represents our response to this reality: four distinct campaign types, each engineered for a specific property profile and vendor objective.
This isn’t reinvention for its own sake. It’s the natural evolution of expertise, shaped by thousands of transactions and decades of data and market observation.
Portfolio continues as the benchmark platform for premium tenanted commercial investments, running eight times annually with the same competitive energy and transparent outcomes you’ve always known.
SELECT emerges as our prestige Expression of Interest channel, serving trophy assets between $10 million and $35 million with the discretion and sophistication they command.
District launches in February as Australia’s first developer-focused campaign, speaking directly to the site acquirers who move fastest and understand development potential.
Elevate, launching this month, proves that professional campaign excellence doesn’t require premium investment, bringing streamlined efficiency to quality assets under $5 million.
Same commitment to your success. Four pathways to achieve it.
Four Specialised Series.
One Critical Question: Which Pathway Maximises Your Outcome?
The answer requires expertise, not intuition. Property type, market positioning, buyer audience dynamics, vendor objectives, transaction timing—these factors interact in complex ways. Our agents assess them all before recommending your optimal pathway.
Every recommendation draws on pattern recognition developed across thousands of transactions and five decades of market cycles.
We’ve seen how generational assets like a high-profile Bunnings perform in SELECT’s targeted process versus Portfolio’s broader exposure. How development sites attract different buyer behaviour in specialist District campaigns. How certain properties achieve superior outcomes through Elevate’s digital efficiency versus traditional auction methodology.
Sometimes the fit is immediately clear. Often it requires analysis, market intelligence, and strategic thinking. That’s where five decades of transaction expertise matters, and the value of specialisation is truly tangible – knowing not just what each series offers, but which one your property demands.
The CBRE Amplification
The Private Wealth Series is built on 50+ years of Australian auction expertise. Now it’s amplified by something unprecedented: the resources and reach of the world’s largest commercial real estate firm.
Your property is marketed through proven local channels refined over decades. Simultaneously, it’s presented to CBRE’s international network spanning more than 100 countries. Australian investors access it through the platform they’ve trusted for generations. Global family offices and institutional capital discover it through CBRE’s international teams who speak their language.
A buyer database cultivated through 50 years of Australian campaigns, now connected to institutional relationships worldwide. Market intelligence that once reflected quarterly Australian results, now incorporating global commercial real estate data revealing how international capital flows impact local pricing. Cross-border transaction capability that once required external advisers, now available in-house.
This isn’t about choosing between local expertise and global reach. You get both. The agents you know and trust, supported by international infrastructure. The proven methodology you rely upon, backed by unprecedented buyer access.
The Private Wealth Series exists so we can serve every commercial property optimally—from tenanted investments to development sites, from digital-suited assets to prestige holdings requiring white-glove discretion.
Whatever your property. Whatever its characteristics. We have the proven pathway to sell it exceptionally well.
Ready to Discuss Your Property’s Pathway?
Contact your CBRE Private Wealth adviser for a complimentary, confidential assessment. We’ll recommend the series that maximises your outcome— and explain exactly why. Speak to your preferred adviser today.