The growing power of real estate video and virtual reality

ResidentialFriday 26 May 2017

In the past few years real estate video and virtual reality have become increasingly used to promote residential property for sale in Australia, and particularly for premium properties. So what do real estate video and virtual reality involve, and what are their benefits?

What is a real estate video?

It’s hard to grasp the full space and flow of a property through pictures alone, which is why so many real estate marketers are choosing to use video. These videos can range from a slideshow of images set to a song, to full productions complete with drone footage and professional voice overs covering the property’s features. Interactive videos are another option that allow the viewer to choose which rooms they’d like to view next. What many properties vendors are finding is that video works. In one statistic by, real estate listings that included a video received 403% more enquiries than those without.

How is virtual reality used in real estate?

Virtual reality, or a 3D tour, enables the prospective buyer to “walk” through the property – in some cases, even before it’s been built. A viewer can typically click their way through the building on their screen to get a comprehensive feel for the space, architecture and décor. This can either be produced with onsite photography, such as this sample listing on Matterport, or through computer modelling for properties that have not been constructed. Virtual reality can be an invaluable option for property developers aiming to drum up interest, investment and sales in their new projects, even opening up new interstate and foreign investment opportunities due to the easily accessible online experience. In some cases, 3D headsets are making that an even more immersive interaction.

Creating a sense of lifestyle

While it comes to selling residential property you’re selling much more than just bricks and mortar – you’re selling a lifestyle. The production values, music and voice over of a real estate video or VR model sends signals to the viewer about what they can expect when they purchase that property. That’s why some of Australia’s leading land estates are looking to 3D tours of their display villages and model homes to sell residential property plans, particularly to younger demographics. It certainly does create an added sense of aspiration to “wander” along the rooftop of a new inner-city apartment or to “peek” into a spacious walk-in robe, rather than rely on standard images.

For professional assistance selling your residential property investment, contact Burgess Rawson today. Our team specialises in executive and boutique developments for commercial portfolios.