Innovation Drives Asian Investment Services Team to New Heights
In a remarkable journey spanning just under six years, Burgess Rawson’s Asian Investment Services team has ascended to impressive heights, thanks to groundbreaking marketing strategies and outstanding services that have underpinned their success.
Under the leadership of Zomart He, the team has reached a growing number of milestones, including facilitating investment sales exceeding one billion dollars. Their innovative approach has fuelled exponential growth, expanding the team’s presence across the Eastern Seaboard.
Rapid Expansion Attracts Key Appointment
With a strategically positioned and highly skilled workforce, the Asian Investment Services team has attracted top professionals in the industry, solidifying their position as industry leaders.
Most recently, we welcomed Jane Mei into the team, who joined us as Asset Manager – Asian Investment Services, based in Melbourne. Jane offers a diverse and well-rounded background to her role, having honed her skills in asset management, sales, and leasing while working for global agencies with experience encompassing a wide range of asset classes, including landmark CBD office buildings, major shopping and distribution centres, early education facilities, and convenience retail, among others.
Zomart attributed the ongoing expansion to the creation of a diverse and dedicated multi-lingual team, remarking, “We’ve established a proficient sales, leasing, and asset management staff in each capital city office along the eastern seaboard, all of whom are fluent in Mandarin.”
Pioneering Marketing Strategies
The team’s success has been significantly bolstered by their savvy marketing while seeking opportunities and international acumen has played pivotal roles in securing major retail appointments. One of Zomart’s most impactful initiatives was the introduction of Burgess Rawson’s WeChat editorial campaigns, which revolutionised the way Australian commercial investment properties were marketed to Chinese speakers.
He notes, “WeChat is incredibly user-friendly. It allows us to promote assets to a broader audience, facilitate document transfers, conduct virtual inspections, and even receive auction bids. An investor made a purchase while in a quarantine hotel in Beijing.”
Educational Asian Investment Seminars
Our well-received series of Asian Investment Strategy Seminars in Melbourne and Sydney have been a major success. These informative seminars have been gaining momentum and attracting some of the nation’s foremost experts as guest speakers in collaboration with CBA, ANZ, Dentons, and other reputable finance and architecture firms.
These seminars are a fundamental component of our Asian investment team’s core strategy, contributing to enhanced engagement with Asian investors throughout the eastern seaboard.
The team has been fostering long-term relationships with Asian clients and educating Asian investors on a variety of topics such as Australian commercial property trends and industry insights in fast food, convenience retail, early education, medical, retail, and industrial sectors.
Strong Family Values Drive Demand for Generational Assets
Our Asian Investment Services team has achieved unprecedented success, facilitating transactions in excess of $1.2 billion to investors.
The team has successfully brokered transactions exceeding $365 million in portfolio auctions in the last 12 months and $470 million in EOI sales in the last 24 months, including the notable $99.6 million sale of Bunnings in Hoppers Crossing, and more recently, Bunnings Collingwood for over $63 million.
Zomart explained that Asian investors predominantly seek blue-chip properties in prime locations. Their focus on building generational wealth leads them towards investments in fast food, early education, convenience retail, supermarkets, and multi-tenanted centres with high underlying site values.
As a culture steeped in strong family values, rather than focusing on short to medium-term cash flow, Asian investors are inclined towards long-term investments that promise potential for future development for the next generation.
“The compounding growth in the value of Australian property has proven to be a successful formula for our investors, driving substantial demand.”
Zomart concluded, “Australia’s enviable lifestyle and excellent education system attract overseas clients, and the enthusiasm for property investment naturally follows suit. Buyers also place the utmost confidence in purchasing property in Australia.”
Being part of the largest privately owned agency with our iconic portfolio auction events in Sydney, Brisbane and Melbourne, has placed Burgess Rawson’s Asian Investment Services team in a box seat as leading trusted property advisors. This assists in helping our vendors tap into $6 billion in capital inflow from Asian countries to Australia’s commercial property market each year.
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